Search Engine Strategies

Studies show over 70% of website visitors are referred by one of the major search engines. The good news is that Google, MSN Search and other major search engines will find your site, using automated robot searchers ("bots"). The bad news is that these bots will find so many other sites. Here are the results from Google for various search terms:

• Sarasota real estate: 1,050,000 results
• Bradenton restaurants: 820,000 results
• Florida insurance: 23,200,000 results

If you appear on page 23 of Google's results, you might as well appear on page 5,823: users simply won't click through to find you.

We understand what search engines are looking for. And, because their criteria changes regularly, we continually monitor the major search engines to help clients keep their high rankings.

While no ethical company can guarantee specific results, our clients have found that a well-crafted Search Engine Optimization (SEO) strategy gives them results--and those results can be dramatic.

Point of Interest

Why do we code our sites in XHTML Strict Code? How does it benefit our clients?

Search engines love to crawl semantic mark-up
Imagine search engine spider's behaviour as like someone reading through the pages of a word document. A well-structured, validated xhtml page should be laid out with logical, ordered headings and paragraphs that describes the content to the 'reader', and therefore helps it to understand the information.

For more info read this article